The Real Issue with Apple Watch 3

apple-watch-brick 150Business Insider posted a thoughtful take on the much publicized problems with the Apple Watch 3 launch. I’ve been excited about a new Apple Watch, especially the added LTE capabilities, although I can’t really say why. It’s certainly not because I want to take calls via the Watch.

The article points out my dilemma perfectly by talking about why adding LTE doesn’t really shift the job people use an Apple Watch for. It’s a great point. As an agile practitioner, I’ve become more enamored with the “Jobs to be Done” methodology. What job is your current project or product being “hired” to do?

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