Jony Ive and Design at Apple

I’ve been an Apple fanboy since my days using an Apple ][+ back in 1981. Apple has always been about design, but with Steve Jobs return in 1997 and the rise of Jony Ive, the focus on good design reached an entirely new level. I’m fascinated by how Apple makes this work. In many projects I’ve worked on, good design is seen as a luxury to be considered “if there’s time at the end of the project.” Hint: there’s never time at the end of the project. I think good design is part of the technical excellence that must be the foundation of all projects in order for them to be flexible, sustainable and maintainable. For a glimpse into who Jony Ive is and how he’s changed Apple and industrial design, check out the interview.

Jony Ive

Photographed by David Sims, Vogue, October 2014

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